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Previously, creating a website on your own was a challenging mission. But that lasted only until website builders came into the market. 

Now, almost everyone can create a professionally looking website without the need to pay a bunch of money to experts. You can easily become one of those people and set up a platform based on your personal needs on your own. 

Now, since you’re looking for the website builder, which would fullfill your expectations, it’s time to present you the Site123 - it might be the one. 

Today, I will tell you everything there is to know about Site123 website builder. Starting with its usability, design, features, pricing, and other aspects, which are essential for everyone who is looking for an easy to use website builder. You’ll see that it’s one of the most thorough Site123 reviews. 

Site123 reviews: homepage

Site123 Review: What Awaits 

Site123 is one of the most uncomplicated website builders I’ve ever tested. It offers incredible 24/7 customer support and help, which leads you through the website creation process. You also get SEO tools, and can expect to create a quick, and fully performing website in no time. The only problem is that it lacks customization and extensiveness.

Mike Evans

Consultant at Spice Digital Solutions

What is the most important feature that a good website builder should have?

The most important feature that a website builder should have is an awesome development team behind the builder. The best website builders are innovating quickly and leaving others in the dust, integrating the ability to edit on mobile, adding in dynamic fields, and building upon APIs.


  • Easy to Navigate
  • Inexpensive
  • Amazing UX
  • Great Uptime and Speed


  • Lacks Extensive Tools
  • Minimal Customization

Site123 Reviews: Introduction

Let me shortly introduce you to the Site123. It’s a relatively new platform, launched in 2016 with an intention to allow even the least technically savvy people create their personal website. 

Site123 reviews: templates

Similar to other website builders, Site123 is created for those who have very minimal time and zero coding knowledge but want to get their website up in no time. The name Site123 means that you can create a site in as simple as 1-2-3.

It aimed mostly for the creation of personal sites and small shops, and, of course, for beginners who don’t have any previous experience and want to start off with something simple.

This is the very basic information about the Site123. In order to find out more, you should go further into Site123 reviews and each of its features. 

Site123 Reviews: Pros

You might have the major understanding about the Site123 working principle but you’re far from knowing whether or not it’s worthy of your attention. But that’s what this Site123 review is for - move further to each of the pros and see what it’s made of. 

Easy to Use

Site123 is quite similar to Wix ADI, which creates a website based on your personal needs. Using Site123, you choose what kind of site you want to create, type in your name and wait a few seconds until your website is created. Then you can customize a bit more, change images, type in texts, and so on. Sounds pretty simple, right?

Site123 reviews: builder

In order to make sure that Site123 is so simple to use for other users, as it was simple to me, I went through Site123 reviews and collected the needed information. I have to say that none of the users found the Site123 difficult to manage when they performed basic and the most necessary tasks. 

Of course, when talking about more complicated tasks, such as navigation bar customization, integrating media accounts, and many other things, some users did feel like it was a bit difficult but manageable. 

So, knowing that Site123 is not as extensive as the majority website builders, makes it even simpler for users who want to create a basic website without getting far into the details. 

Of course, if you need a complex and comprehensive website builder, you should look into other platforms, such as WordPress or Wix, which are great for both beginners and advanced users. 

Therefore, overall, if you have at least minimal digital skills, you will easily deal with the Site123 interface - it’s one of the most user-friendly website builders I have ever encountered. 

Site123 Support Makes Sure You’re on the Right Track

I can tell from my personal experience that good customer service is very hard to find. When you need them, they’re simply not there. 

But I have to say that I never had an unpleasant experience with Site123, their live 24/7 help & support is something worth staying around. They will guide you through your website creation process and answer all of the questions you may be concerned about. 

Therefore, if you start using Site123 and experience difficulties, you should never hesitate to write their customer support. 

SEO Tools Available

Site123 reviews: features

If you want to start and grow your business, you will need to rank as high as possible in the search engines such as Google. In order to do that, you will need SEO (Search Engine Optimization) tools. So, needless to say, each of the website builders should have great SEO tools, otherwise, they may not be worthy of our attention. (Site123 reviews should always remind you of that)

Site123 will provide you with the ability to edit the meta title and description, customize URLs, add alt text to images to make your website more noticeable. It might sound difficult but knowing that Site123 help does everything to make your experience pleasant, that should be the least of your concern.

The only thing is that Site123 doesn’t provide you with keyword research. If you’re serious about your business, you should use SEO tools, such as Ahrefs, which can help you to get your content right. Trust me, it’s one of the best ways to improve your website.  

Once you will get SEO right, you will see a major difference. 

Load Time, Uptime, and TTFB? Take a Look

I’m not sure if it’s worth saying, as you already know. Site speed and Uptime is one of the most important aspects to consider when choosing the website builder. After all, when you create a website, you need it to be available at any time. Otherwise, there’s a posibility to lose your potential clients. 

I was pretty surprised taht many other Site123 reviews do not take site speed into consideration. That ‘s why I thought, it’s a must! 

Not to give you the jump-start, let me explain the meaning of the most important measures:

  • Uptime - shows the amount of time that the service is accessible. It’s considered as the most crucial measure for a website. And it’s quite clear why - when your website is down, no one can access your content. 
  • Load Time - a measure that shows how long it takes for your website to fully load up. This measure should be good because it might lead to a high bounce rate - shows the percentage of visitors who do not stay on the website but rather go back quickly. 
  • TTFB - measure, which shows the responsiveness of a webserver. To put it simply, it shows how quickly a website gets a response from a server. This measure is part of the load time. 

So, in order to give you the valuable information, I performed the test of each of these measures and here are the full results: 

  • Uptime - 99.98%. Site123 uptime is similar to Wix and the majority of other sites created using popular website builders. Therefore, the results are pretty good, even if we should aim for 100% uptime.
  • Load time - 1.61s. Everything less than 2s is really really good! Of course, the test is usually carried out on the very minimal sites. If your site is full of video, audio files, and high-quality images, your page will take much longer to load up. 
    Site123 reviews: load time
  • TTFB - you can see the results below in the picture. As I’m mostly focused on the US servers, they couldn’t be better. The TTBF goes from 58.2ms in New York to 315ms in San Francisco. Note that it also depends on the number of servers and their locations. 
    Site123 reviews: TTFB test

Therefore, it’s obvious that using Site123, you can create fully-functioning, fast and reliable website. 

Site123 Reviews: Cons

As you’ve seen, Site123 has many positive aspects to be considered. However, you may not like what you’re about to find out. Let’s move to the Site123 reviews cons and get each of them sorted out.

Social Media Fan? Then Site123 is Not for You

Today, social media has become one of the best ways to promote your products or services, whether it’s Facebook, Instagram, Twitter, or any other platform, you may want to include it into your page. 

First of all, Site123 offers you an ability to add 29 social media platforms, including:

  • Facebook
  • Youtube
  • Pinterest
  • Spotify
  • Tripadvisor
  • Tumblr
  • and so on…

Site123 reviews: social media

So, I would say you can find each and every one of the most popular social media platforms. 

But there’s a very big problem - there’s no way you can embed live social media feedsWe started off so good, and now it’s completely ruined. 

So, if you want to create a site where social media plays a significant role, I would recommend choosing another alternative, such as Wix.


At this point, there are a few different aspects that I would like to take your attention to. 

First of all, you already know that Site123 is very easy to use. And I’m really glad about this fact. But you know that simplicity almost always means the lack of features. Well, at least so it is in this case

I don’t want you to get me wrong as Site123 does provide you with blogging and eCommerce features together with mobile responsive templates, and amazing user experience. BUT, these features are very limited and not aimed for big businesses.

Site123 reviews: app store

Also, while Site123 is one of the most user-friendly platforms I’ve ever seen, you cannot expect to create a unique-looking website - templates are barely customizable, which is a problem for those who keep experimenting with their site design. 

Another obstacle is that once you choose a template and go live, you cannot change it. It means that you either keep it the way it is or creates a website from zero. 

Therefore, considering each of these facts I have to say that I would only recommend Site123 for those who want to create a personal website or own a small local shop, but not for big players. 

Site123 Pricing

Want to find out the Site123 pricing? That’s what I thought. Take a look into the picture and information below to find out everything there is to know about Site123 plans, pricing, and features. 

Finally, the time has come to move to the Site123 pricing. Here are the plan options you can choose from:

Site123 reviews: pricing

The Basic plan is aimed for personal usage. It offers a free domain for one year, 10 GB storage, 5 GB bandwidth, and a few more features, which you can see in the picture above. 

The Advanced plan is for small businesses, it offers two additional mailboxes, one additional language, and you can remove SITE123 footer tag. 

The Professional plan is intended for business & eCommerce sites. It might be obvious but it adds additional Ecommerce features, 500 orders per month and credit card gateways. 

The last and the most extensive plan is called Gold, it offers every possible feature, including additional advanced eCommerce features, wishlist, and reviews. 

Therefore, you should choose the plan based on your personal need, expectations, and preferences. Overall, considering Site123 pricing, I could say that it’s lower than average websites builders' price, such as Wix or Shopify. 


Therefore, as it can be clear from the Site123 reviews, this website builder is mostly aimed for those who want to create a personal blog or small business website. Due to the lack of customization and extensive tools, it may not be the best option for big businesses. 

What is more, from the Site123 reviews, it’s clear that each and every one of the users were pleased with the live customer support and the help during the website creation. Even people with very minimal digital knowledge were able to create websites on their own. 

Also, Site123 provides you with SEO tools, including the ability to edit the meta title and description, customize URLs, and add alt text to images. Also, our tests and other Site123 reviews showed that you can create very fast, modern, and fully performing websites using this website builder. 

Of course, it also has some flaws, which might be crucial to some users. Site123 lacks customization, and once your website is live, you can no longer change a template. I also missed more extensive tools and the option to embed live social media feeds.

So, the question is, do I recommend Site123 website builder? 

I would say yes and no. I would recommend this website builders for those who need an inexpensive service for personal usage. But for bigger companies, I would suggest creating a website on a different platform, such as Wix or WordPress.

Mike Evans

Consultant at Spice Digital Solutions

Quote contributed by: Mike Evans, Consultant at Spice Digital Solutions

Mike Evans is a digital marketing consultant that is focused on getting small business tangible results. He specializes in web design, eCommerce, SEO, PPC ad management, and third-party d...

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What is Site123 pricing?

Site123 pricing varies from $7.80 for the Basic plan to $25.80 for the Gold plan. You can even use it for free but get very limited features. Needless to say, the more expensive plan you choose, the more you get. Comparing to other website builders, Site123 pricing is lower than average.

Can websites created with Site123 rank high on Google?

Yes. Site123 offers SEO tools, which will help you to make your website more noticeable. However, if you want to put more efforts into it, you should do keyword research using such tools as Ahrefs.

Do website builders offer free trials and / or money-back guarantees?

Most website builders do offer free trials, and some have money-back guarantees. While it is common practice in the industry, not all website builder providers subscribe to it - you should always double-check with the builder that you decide to use.

Do I need to know a programming language to use a website builder?

While it’s certainly going to help, it’s definitely not necessary. Website builders are great in that anyone and everyone can quickly learn to use them and create their websites. There is no technical knowledge needed, and no prior coding skills required!

Will I be able to build a shop with a website builder?

If you choose a good website builder - yes. There are many builders out there that say they support eCommerce features, but as soon as you start using them, you see that there is little to no support for setting up a shop, and instead, there’s just a single widget that links to who-knows-where. That’s why you should always consult our website builder reviews before deciding on which product to purchase.

Are website builders safe to use?

If you use a trustworthy and reliable website builder, then it’s 100% safe. Whether it be online or offline (downloadable software), site builders are completely malware free, and you shouldn’t encounter any compatibility issues, either.