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Our Score: 9.1

Welcome to the thorough Wix review. If you're looking for an easy and fast way to create a professionally-looking website, Wix should be one of your top options. It's great for people who have no digital knowledge and want to build a personal site without paying a fortune. 

Wix is simple, great for beginners, suitable for almost every business, and you don't even need to have coding knowledge. Even though before the age of website builders only people with the necessary expertise were able to design a website, everyone can do it now. 

In this Wix review, you'll find all the vital information regarding Wix, its pros and cons, pricing and additional details. So, let’s get into it.

Wix review: homepage

Wix Review: What Awaits 

Wix is quite an easy-to-use website builder that offers a variety of modern and fashionable website designs. It has more than 500 templates and a variety of widgets. You can edit your site using Wix ADI or Wix editor. 

Mike Lingle

CEO at Rocket Pro Forma

What is one important thing to take into account when choosing a website builder?

I think features are important. As soon as I need to do something besides just display pages (collect email addresses, set up an eCommerce site, allow people to schedule a time to speak with me, etc.), can my website builder handle it? If not, it very quickly becomes frustrating. For me, Wix has 95% of what I need right out of the box. Plus, I find their page editor to be a good combination of easy and powerful to use.

Pros

  • Wix ADI - Artificial Intelligence
  • Easy Drag and Drop
  • Variety of Free Widgets and Apps
  • More than 500 Templates
  • Modern & Sleek

Cons

  • No Site Transfer

Wix Review: Introduction

Let’s begin this Wix review with the introduction. Wix website builder was launched in 2006, by 2009, they had 1 million users, and now, in 2020, over 150 million users in 190 countries. So, they grow rapidly, constantly improving their user experience, adding new designs, widgets, and other enhanced capabilities. 

Before customizing your page with Wix, you must choose a custom design, which is the closest option you want to your website. Then, you simply move and drop various elements that are needed to build your page.

Also, you can pick between two different tools: Wix Editor and Wix ADI. Those who want to make the process simple should choose the Wix ADI, which is a very simple and quick tool that does everything for you. Well, almost everything. 

Wix Editor is more comprehensive, you can choose from over 500 templates that fit the best to your website and only then customize it based on your personal needs. While it’s still quite simple, Wix ADI is better for those who need a fundamental page, have zero knowledge and very minimal time. 

Now that we’re done with the very basic information in this Wix review, let’s move further into its pros. 

Wix review: Wix editor interface.

Wix Review: Pros

As always, we will begin from the positive aspects, as they are the most important to everyone reading this Wix review and considering this website building tool. 

Variety of Plan Options 

While Wix offers a free plan for the very basic websites, there are also a variety of plan options to choose from, take a look: 

  • COMBO - best for small websites, you can connect your domain, get 2GB bandwidth, 3GB storage, and zero ads. 
  • UNLIMITED - for those who need more than regular users, you get unlimited bandwidth and 10GB storage, together with a site booster app and visitor analytics app. Wix says that it’s the best option for entrepreneurs and freelancers. 
  • PRO - best for online branding, you get unlimited bandwidth, 20GB storage, professional logo, social media logo files and other benefits. 
  • VIP - you get first priority support together with unlimited bandwidth and 20GB storage, also an extra professional logo, social media logo files, priority response, and VIP support. 

There are also a few plan alternatives for Business and eCommerce, which you can find here. And, if you want to take a look into the pricing, you can find it either in the very end of this Wix review or Wix website builder official page.

Latest Wix Coupon Found:

More than 500 Templates

Wix review: templates

One of the major advantages to discuss in this Wix review is the designs. Wix offers more than 500 designer-made templates. Each of them is artistic, modern and unique and for everyone’s needs. Choose from a variety of templates, which best represent your field, such as: 

  • Business
  • Online store
  • Photography
  • Video
  • Music
  • Design
  • ...and so much more

After you choose a specific template, you can continue to Wix website builder, move and place bars, text, menu where you want to. 

Needless to say, these designs look professional and customizable, which means you can adapt them for your personal preferences. There’s also a possibility to embed videos and upload your personal fonts and use them in Wix editor. 

Whenever you choose Wix ADI, it creates a template based on your personal needs, you just need to mark what kind of website you want and that’s it, your page is done using Wix artificial intelligence. Then all you need to do is to customize it based on your personal preferences. 

Wix review: Wix ADI

I also must highlight in this Wix website review, that Wix offers an option for clients with coding knowledge, who want to create a design on their own. Such people can simply take the blank template and customize it by editing HTML and CSS. Therefore, it’s obvious that Wix provides an opportunity to create a personal page for everyone, starting from beginners to pros, who can code it. 

It’s important to know that Wix is optimized for mobile devices, so your page will not only look good on a computer but also using a mobile, no need to add extra work to it. 

Easy to Use

In the very beginning of the Wix review, I told you that it’s user-friendly. But what features make it so simple? 

First of all, the editor itself doesn’t have that many functions, which makes it easier to understand than, for example, WordPress. And, if you’re stuck at some point, you can go to the FAQ section and find the answer there. 

Also, Wix made special short videos on how various functions work. So, when you want to add something additional to your page and don’t know how, Wix can help. 

Plus, for those of you who need super simple navigation and usability, Wix ADI will be just the perfect option. While it provides less functionality and flexibility, it’s super convenient. And, if you decide that you need something more, switch to regular Wix website builder at any time, no-questions-asked. 

Fast 

Speed is one of the most important aspects for anyone who wants to create a user-friendly page. After all, people don’t like to wait, and if your page takes forever to load up, they will simply go back. 

It’s important to note that your website speed highly depends on the location of the servers. The longer the data has to travel, the longer it takes to load a website. Good news is that Wix has servers all over the world, including the US and Europe, together with the backup servers. It means that your website speed should be fast enough. 

But in order to make sure that it’s really fast, we created our own page and tested its speed. Wix site speed came out pretty good - 568ms. 

If you have problems with your Wix site, there are a few things you can do, such as:

  • Optimize your images (minimize the image quality, it takes too much space).
  • Fewer animations. 
  • Do not use rare fonts, rather choose the most popular ones, such as Arial and San Serif. 
  • Do not add too many frames (pages) into one. 
  • Use a minimalistic header and logo. 

While these tips seem to be very simple, they will improve your site speed. 

99.98% Uptime

Uptime is an important factor to evaluate. Actually, it should actually be considered as the most important one. Every time your website goes down, no one can access it and you might miss out on your potential clients. I know you don't want that. 

If you’re unaware, uptime shows the time, during which your website is available. It’s often measured in terms of percentile. If the website’s uptime is 99.9%, it means that it’s down for about 52 minutes per year. 

Wix’s results show the 99.98% uptime, which means your website might be down for about 1 hour 45 minutes per year and almost 9 minutes per month. These are pretty good results. 

Variety of Widgets and Apps

wix review: app market

When you’re creating a website and feel like something is missing, you can always go check Wix App Market. There you can find a variety of widgets, such as forums, events, stores, galleries, calendars, and so much more. You can even add live chat and communicate with your customers directly. 

Majority of widgets can be used by both premium and free accounts, some of them, such as ChatBot or Sell Download has a free trial and later of should be purchased for additional pricing. 

Therefore, it seems that Wix offers everything small business owners and freelancers need but is it really all good? Go further into the Wix website reviews cons and find out. 

Wix ADI

In the very beginning of this Wix website review, I told you that Wix ADI is used by those who have very minimal knowledge and want to create a simple webpage, however, it seems that it’s way more comprehensive. 

It turns out that Wix utilizes artificial intelligence to build websites automatically. All you need to do is to type the basic information about your business, and Wix will create a design for you. Then you can easily switch to Wix editor and make more changes there - drag and drop designs where you want. 

Wix Review: Cons

Up till now, Wix review may have sound perfect, but it would be unfair to keep it that way, especially since there are some real problems we face using Wix. Even though Wix growth and improvement is indisputable, there are plenty of negative comments on the internet. So, let’s take a look into the Wix cons to see what are the most crucial flaws that come with it.

Some Bad User Reviews

As you probably already could have guessed, the first aspect that we’re going to discuss is negative Wix reviews. While my general experience with Wix was really good, there are some people who believe otherwise.

I went through various Wix reviews just to see what users say about. I’ve already told you that Wix seems quite simple to me, but I wonder if others had a similar experience. 

I found a few Wix reviews, which had payment-related problems. Customers said Wix charged them before the service was supposed to renew. Other Wix reviews (a few were found) claimed that even if they canceled a subscription, Wix charged them anyway. But knowing that millions of users are satisfied with the experience, and only some negative reviews appear, it seems insignificant.

While sometimes it gets difficult to know, which comments should be trusted, there are many people who gave Wix solid evaluations. So, I guess it’s too early to judge before trying it out ourselves. 

SEO Limitations

Wix review: SEO optimization

You may have heard before, that Wix has some really bad SEO reputation. However, it seems that today things changed, or at least that’s how Wix states. 

You can now download the Wix SEO add-on, it should help you get your SEO right. However, you cannot rely only on it to create your strategies. It’s only for the very basic SEO. 

The thing is, there are many people who say that Wix's SEO doesn’t work, but what they do not understand is that there might be some problems with their SEO strategies. If you’re serious about your business, you should use such tools as Ahrefs or SEMRush. 

Also, you might be making such mistakes as poor content, content based only on images, lack of keyword research, and so many other things. So, before blaming it all on Wix, make sure to get other aspects right. 

Lots of Ads

Even though Wix alerts that they include ads in the free version as well as to the very basic one, it’s still really annoying. And that’s not only my opinion, but many Wix reviews also claim it too. 

So, if you want a better user experience, I would recommend choosing at least the Combo plan, which removes all the irritating ads. 

No Site Transfer 

I believe that one of the major problems with Wix is that there is no site transfer. So, if you create a platform with Wix and decide to transfer your platform to another website builder or CMS, as, for example, WordPress, you cannot do that. 

The only option that Wix gives you, is the ability to transfer your Premium Site to another Account. So, that means, you either stay with Wix or create a new website on another platform from scratch. 

Therefore, even if not every website builder has an option to transfer your site, I still believe that it might be a major drawback to some users. 

What is Wix Pricing? 

Now that every detail is clear, it’s finally time to discuss Wix pricing. 

First of all, you should know that Wix offers separate Website, and Business & eCommerce plans. Take a look into the Website plans: 

wix review: plan options

Note that prices may differ depending on your location. The price options and plans provided above are based on the US. 

Here is The Best Wix Offer I Found:

Conclusion

Therefore, Wix is a modern, easy to use website builder. It offers more than 500 layouts, a variety of widgets and apps, even SEO extension. 

However, similar to other website builders, due to its simplicity, it’s not very customizable, you can only drag and drop, but cannot change the primary layout completely. 

With Wix, you can either choose Wix AID for more simplicity, or Wix Editor, which is also simple to use, but more comprehensive than the first option. And, if you’re more advanced, you can choose an empty layout and code it based on your needs. 

If you decided that Wix is the right pick for you, you can start creating your website here. 

Mike Lingle

CEO at Rocket Pro Forma

Quote contributed by: Mike Lingle, CEO at Rocket Pro Forma

Mike Lingle is the founder and CEO at Rocket Pro Forma, a financial projections template for startups to quickly become comfortable with their numbers and impress investors. According to Mike, the ...

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Recent Wix User Reviews

5.0/5.0 - Wix User
2020-08-01

WIX ADI is incredible!

I can’t believe how easy it was for me to create my first website with Wix, i used WIX ADI, everything was done for me. It was amazing !

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4.9/5.0 - Wix User
2020-07-31

Wix plans are awesome!

Wix is not perfect, it includes a lot of ads in the free version, but come on ! it’s a free version ! Nobody is expecting it to be perfect. However, if you buy a higher plan, you will not face any issue.

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4.7/5.0 - Wix User
2020-07-31

Suitable for a beginner!

Suitable for beginners. For me, it’s the best website builder out there.

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5.0/5.0 - Wix User
2020-07-31

Great customer support

Even if everyone says it’s easy to use, it wasn’t for me at first. So, i had a hard time understanding the platform. However, after contacting the support, i was surprised i got a prompt answer few minutes later.

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4.9/5.0 - Wix User
2020-07-30

I'm glad I switched to Wix

I’ve been using another website builder for 8 years , then i decided to give Wix a shot, it was one of the best decisions i made in my life. I wasn’t able to transfer my old site to Wix, however, i easily created a new one and enjoyed having more applications and features to play with.

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5.0/5.0 - Wix User
2020-07-30

Modern and well design templates

I liked the fact Wix allows you to choose from a lot of modern and well designed templates. I’m a photographer and i wanted to create my own space on the internet, i found quite a few amazing templates suitable to my project.

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5.0/5.0 - Wix User
2020-07-27

Good marketing strategy from the team

What i like the most about Wix, is definitely its marketing. It’s obvious that the team worked hard on that specific field, they understand how important it is for any business nowadays. They’ve done a brilliant job !

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5.0/5.0 - Wix User
2020-07-27

Create your first website easily

Wix is super easy to use, it's really worth it, especially for a beginner.

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5.0/5.0 - Wix User
2020-07-26

Beautiful templates

Huge number of templates to choose from, you can find templates suitable for you, no matter which field you're interested in.

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5.0/5.0 - Wix User
2020-07-26

The best option in the marker

I think it’s currently the best option on the market, it can be suitable for you, no matter what you want to do with your website.

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5.0/5.0 - Wix User
2020-07-26

My favourite website builder

This is definitely my favourite website builder, i do not regret every single second i spent using it.

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5.0/5.0 - Wix User
2020-07-25

Extremely easy to use!

I discovered Wix through youtube ads, Wix ad appeared at the right time. I was a complete beginner but i was able to create and publish my first article within my first day on the plateform.

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5.0/5.0 - Wix User
2020-07-25

WIX ADI does the job for you

I highly advise you to try WIX ADI if you’re a complete beginner, you only have to answer few answers about what you prefer and then WIX ADI does the rest.

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4.8/5.0 - Wix User
2020-07-24

Create a website in no time!

Out of all the website builders i've tried, Wix is by far the easiest one to use. I had a website on another website builder, and i wanted to transfer it to Wix, and i wasn't able to do it, since Wix doesn't allow site transfer. However, with Wix, i was able to create a better version of my website in no time.

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5.0/5.0 - Wix User
2020-07-24

Thank you for the review!

Thank you for this great review ! I had some hesitations, but now i’m definitely going to choose Wix to create my website.

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5.0/5.0 - Wix User
2020-07-23

The drag and drop editor makes things easier!

Wix is easy peasy ! With the drag and drop editor, you can move anything in your user interface and you can put it anywhere you want !

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5.0/5.0 - Wix User
2020-07-20

Best website builder out there!

Wix is by far the best website builder, it’s very easy to use and to understand, and you dont need any technical knowledge to create your website.

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5.0/5.0 - Wix User
2020-07-19

Amazing free version

I’ve already tried the free version of different website builders, but Wix free version is definitely the best for anyone who wants to starts his own blog or website.

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5.0/5.0 - Wix User
2020-07-19

Easy to use

The drag and drop editor makes things much easier, you can add anything you want to your website .

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5.0/5.0 - Wix User
2020-07-18

Good free version, afordable plans.

The free version of Wix is awesome for a free version ! However, if you’re looking to create a more professional website, then you should choose on of the plans, their pricing is very affordable.

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FAQ

How long can I use Wix for free?

You can use Wix for free for as long as you want, however, it does have some major restrictions. If you want your own domain name or priority support, then you will need to choose one of their premium plans, from “Combo” to “Enterprise”. The cheapest plan will cost you $13/month, it will remove all the annoying Wix ads and provide you with a free Domain for 1 year.

Can I reassign my Premium plan?

Of course. If you decide to make some changes in your career, such as rebranding or transforming your business, you can easily transfer your Wix Premium plan to another account. All you need to do is to go to “Premium Plans” in your Wix account, select the plan which you want to transfer, click “Assign to a different site”, and you’re good to go. Of course, once you do that, your old account no longer has a plan.

Do website builders offer free trials and / or money-back guarantees?

Most website builders do offer free trials, and some have money-back guarantees. While it is common practice in the industry, not all website builder providers subscribe to it - you should always double-check with the builder that you decide to use.

Do I need to know a programming language to use a website builder?

While it’s certainly going to help, it’s definitely not necessary. Website builders are great in that anyone and everyone can quickly learn to use them and create their websites. There is no technical knowledge needed, and no prior coding skills required!

Will I be able to build a shop with a website builder?

If you choose a good website builder - yes. There are many builders out there that say they support eCommerce features, but as soon as you start using them, you see that there is little to no support for setting up a shop, and instead, there’s just a single widget that links to who-knows-where. That’s why you should always consult our website builder reviews before deciding on which product to purchase.

Are website builders safe to use?

If you use a trustworthy and reliable website builder, then it’s 100% safe. Whether it be online or offline (downloadable software), site builders are completely malware free, and you shouldn’t encounter any compatibility issues, either.