If you want to attract more clients and sell more properties, then a personal website is a must. It will help you to reach a wider audience, gain trust and boost your income.
Even though everything is not as simple as it might seem, there’s one thing I know for sure - using real estate website builders you can create a professionally-looking site in a few hours or even less.
To find the best website builder for real estate, I’ve collected information about different website builders as well as performed a thorough comparison and managed to distinguish 8 different options that I’ll be presenting to you.
Here are the most recommended real estate website builders that I’ll be focusing on further in this article:
I know that you can’t wait to find out more about each of them, however, before doing so, there are a few things that you should be aware of.
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Best Real Estate Website Builder: The Criteria
It’s not easy to find the best real estate website builder, however, once you’re aware of all the aspects that should be taken into consideration, it will be so much easier to make the right decision.
First of all, you have to pay attention to the templates. They must be modern, sleek and attractive looking. The website builder should offer templates that were designed particularly for real estate agents as well.
What is more, you have to think about SEO (Search Engine Optimization). The majority of reliable website builders offer really good SEO tools that will help you to reach a wider audience. What is more, some of them offer thorough SEO guides which you should take advantage of to get more expertise in the field.
Moreover, you’ll need an IDX (Internet Data Exchange) that allows real estate agents to provide property listing data on their websites. While not all general website builders have this service, a growing number of real estate website builders are making sure that you get this feature.
The ease of use is also important at all times. Even though the majority of website builders feature drag-and-drop design, not all of them are easy to use and can be slightly confusing. If you want to customize your website without much effort, make sure to choose an easy-to-use website builder.
Finally, to share your expertise with others, it’s recommended to start a blog where you’ll be able to write about your experiences and provide recommendations.
That’s about it when it comes to the criteria for the best real estate website builder, now let’s move further and evaluate each of them separately.
What is important to take into account when choosing a website builder?
The most important feature that a good website builder should have is either (or both!) a good UI and efficient code output. When choosing a website builder, I'd recommend investigating how widespread the product is, because that will indicate how long you might expect it to be supported and developed. You don't want to build a site with a builder that stops working a year from now.
1. Hostinger - AI Tools for Real Estate Website Creation
Ranks #1 out of 8 Website Builders
- + Full eCommerce functionality
- + Great pricing
- + Built-in AI tools
- + Comes with hosting plans
- + Drag-and-drop functionality
- - Somewhat limited template customization
Finding a high-quality real estate website builder can be a challenge. However, Hostinger has everything you need, starting with SEO, short for search engine optimization. Natural traffic is a must if you want to one-up your game and raise your sales. Hostinger has several features that will help you accomplish great results.
The first tool is called “AI Heatmap”. This feature will show you what parts of your website visitors focus on. Moreover, with the help of the AI Heatmap tool, you will be able to see what real estate attracts the most attention, based on users’ clicks and eye movements. In addition, the tool also provides the ability to rearrange CTAs to increase interactions.
Furthermore, because Google and other search engines have made website security a crucial aspect of determining page rankings, Hostinger provides a great advantage. It utilizes SSL certificates, which protect customers' data and improve the site’s position on search engine results and credibility.
In addition, Hostinger provides an AI SEO assistant that helps users generate page titles, meta descriptions, and keywords.
Moreover, the user interface is also essential, especially for the less tech-savvy peers. Some users would like to skip the steps of using a regular website builder. If you are one of them, Hostinger will fit you like a glove. The reason is simple: the platform provides an AI-powered website builder that does everything for you.
The way it works is pretty simple. First, users need to describe the website they are trying to build. Afterward, select the page type they’d like to use. Lastly, perform any necessary changes through the classic website builder with an easy drag-and-drop editing tool.
Lastly, when it comes to templates, Hostinger offers a wide selection of pre-made ones. That said, using the AI website builder is much easier, as the software will ensure every element fits your description and theme while making it more unique from the get-go.
What is the Price of the Hostinger Website Builder?
Hostinger has a very versatile pricing structure, offering subscriptions for various purposes. That said, since we are looking for a real estate website builder, here are the available plans for the builder:
- Premium: $2.99/month for a 48-month term, renewing at $7.99/month
- Business: $3.99/month for a 48-month term, renewing at $8.99/month
- Cloud Startup: $7.99/month for a 48-month term, renewing at $19.99/month
The main difference between the subscriptions is that the more expensive options provide more tools to utilize, especially when it comes to AI usability.
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2. Squarespace - The Most Recommended Real Estate Website Builder
Ranks #2 out of 8 Website Builders
- + Beautiful theme templates
- + Good uptime
- + Plenty of features
- - Below-Average Site Speed
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Squarespace is one of the leaders in the industry, no matter what type of business you’re in. It’s the number one option that many people choose to promote their work. There’s a good reason for that.
Squarespace offers hundreds of sleek-looking templates for different needs. Of course it also has options that are created specifically for real estate and properties. Such templates already have the needed pages, including amenities, availability, neighborhood, etc. You can easily include the units available for rent and provide other relevant information.
Squarespace is a very functional website builder, yet it manages to maintain a clean and visually appealing user interface. You can take advantage of various widgets and apps to add more features and functionality to your website.
Therefore, Squarespace deserves to be called the best website builder for real estate!
What is the Price of the Squarespace Website Builder?
Squarespace offers 4 different plans to choose from. Here’s the list for prices and options:
Websites
Online Stores
Squarespace offers relatively low prices, differently from some expensive real estate website builders that might cost you hundreds of dollars.
3. Wix - A Variety of Templates
Ranks #3 out of 8 Website Builders
- + Wix ADI - Artificial Intelligence
- + Easy Drag and Drop
- + Variety of Free Widgets and Apps
- + More than 500 Templates
- + Modern & Sleek
- - No Site Transfer
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If you’re not a complete newbie in the website builder industry, then you’ve probably heard a lot about Wix. It’s probably one of the most promoted and advertised website builders in the market.
Using Wix, you can take advantage of a few different ways to create a website. If you want to use the fastest way, you should choose Wix ADI and have a professional-looking website in a few minutes. However, if you want to do everything on your own, then you should go with the Wix Editor. The reason why Wix is an amazing real estate website builder is because it’s not only easily customizable based on your needs but is also super easy to use.
When creating a website using Wix, you get to choose from a variety of real estate templates and easily find an option that can represent you and your work best.
What is the Price of the Wix Website Builder?
Wix offers 8 different plans to choose from. Each of them comes with different prices and features. Since you came here looking for a real estate website builder, it’s recommended to choose at least the Unlimited plan or even consider more expensive options to get better features. Below you can find the list for Wix prices.
Website
- VIP - $47 per month
- Unlimited - $22 per month
- Combo - $17 per month
- Connect Domain - $7,50 per month
Business and eCommerce
If you’re looking for a free real estate agent website builder, you won’t be able to find any good options. Instead, take advantage of a 14-day free trial that Wix is offering.
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Yes! Show me the Comparison Chart4. Weebly - Good Performance
Ranks #4 out of 8 Website Builders
- + 99,98% Uptime
- + Amazing Usability
- + More than 350 Apps
- + Modern and Sleek Designs
- - Not the Fastest
- - Some Users Lacked Customisation
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Weebly is one of the more common names that you might come across when looking for the real estate agent website builder. Even though it doesn’t have templates that are created particularly for real estate, you’ll be able to find a variety of other modern-looking themes that you’ll be able to easily adapt based on your personal needs.
Since not only the attractiveness of the website matters but also its performance, you shouldn’t forget about such aspects as SEO and uptime statistics. Weebly is one of the best choices when it comes to that. You can expect up to 99.99% uptime as well as get amazing SEO tools.
Weebly is one of the leading website builders when it comes to the number of apps. It has more than 350 apps that can be integrated into the website builder and used when creating a website.
Thus, if you’re looking for a real estate website builder, Weebly might be the right choice!
What is the Weebly Website Builder Price?
Weebly provides you with 6 different plans to choose from as well as the ability to use it for free. Check out Weebly plans and prices:
Website
- Free
- Connect - $8 per month, when paid annually
- Pro - $12 per month, when paid annually
- Business - $25 per month, when paid annually
Online Stores
- Pro - $12 per month, when paid annually
- Business - $25 per month, when paid annually
- Business Plus - $38 per month, when paid annually
Compared to other website builders, Weebly maintains an average pricing point.
5. Webflow - Sleek-Looking Templates
Ranks #5 out of 8 Website Builders
- + Free version available
- + eCommerce features
- + Plenty modern templates
- - Pricey plans
- - No refunds
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Webflow is one of the most recommended options not only as a real estate website builder but also as one of the most capable builders in general.
One of the main reasons why Webflow is in this “best website builder for real estate” list is its aesthetical side. It offers some really attractive templates that will allow you to create an eye-pleasing website.
Even though Webflow might be slightly confusing at first, once you figure it out, you’ll be able to take advantage of all the exceptional features and create a sleek-looking website.
What is the Webflow Website Builder Price?
Webflow provides you with three different plan options - Site, Account, and eCommerce. The Site plan allows you to import your own website, however, the Account plan provides you with more features. Take a look at the Webflow website builder prices.
Site
eCommerce
Account
- Free - a completely free plan, no credit card registration required.
- Lite - $16 billed annually
- Pros - $35 billed annually
Needless to say, Webflow offers a really good value for money.
6. Webnode - Great Features
Ranks #6 out of 8 Website Builders
- + Optimised for SEO
- + A solid selection of features
- + OK TTFB / uptime / site speed
- - Outdated theme templates
- - Worse-than-desirable functionality
- - eCommerce doesn't work properly
Webnode is a slightly less known website builder that has some great features for you to offer. Even though many website builders lack customization, Webnode is not one of them. It has many tools that you can take advantage of, especially when it comes to SEO.
Even though some people say that Webnode lacks more attractive-looking templates and it doesn’t have designs that were created particularly for real estate, Webnode has other amazing features that outweigh its pros.
Since you must pay attention not only to the aesthetic part but also to technical aspects, such as speed, uptime and TTFB, you should know that Webnode performs really well when it comes to each of them.
That being said, even if it might take longer to create your website using Webnode compared with other recommended real estate website builders, you’ll be able to enjoy a really fast website that people will be able to reach most of the time.
Now that all this information regarding Webnode is clear, let’s take a look at this website builder prices.
What is the Webnode Website Builder Price?
Here’s the entire list of Webnode website builder prices and plans:
- Limited - $3,95 per month
- Mini - $5,95 per month
- Standard - $11,95 per month
- Profi - $19,95 per month
If you’re looking for the most budget-friendly real estate agent website builder, Webnode is definitely an option that you should take into consideration.
7. Placester - Real Estate Website Builder
Ranks #7 out of 8 Website Builders
- + Real estate website builder
- + Good features
- + Customizable
- - Really expensive
- - Annual commitment
While the previously discussed website builders can be used for different types of businesses, it’s time to look at the website builders that were created particularly for real estate agents. The first one is called Placester.
Placester is one of the leading real estate website builders. It comes with really attractive templates and features that can help you to create a unique-looking website. What is more, it’s mobile responsive.
To help you sell more houses, Placester allows you to take advantage of video backgrounds that will allow your customers to see how their future home could look like.
What is the Placester Website Builder Price?
Let’s move to the Plancester website builder prices:
As you can see, Plancester is really expensive compared to other real estate website builders. What is more, all plans require an annual commitment, which is not something that customers are happy about.
8. Propertybase - All-In-One Real Estate Website Builder
Ranks #8 out of 8 Website Builders
- + All-in-one real estate website builder
- + Easy customization
- - Might be too expensive for some
The final real estate website builder that I would like to discuss is called Propertybase. Propertybase is not a regular website builder, it provides different types of products and services, including marketing, CRM, back office, integrations, designer websites, and even more. It offers all-in-one services for real estate agents.
Propertybase offers an easy-to-use website builder that allows you to quickly create an attractive-looking website. It comes with all the features that you might need when creating your website.
What is the Propertybase Website Builder Price?
Propertybase is the most expensive of the previously mentioned website builders. Take a look at the prices:
Property base prices depend on the number of users as well as features. If you want MLS integration, brokerage website and agent websites, you’ll have to choose the Enterprise plan.
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Conclusions
Therefore, if you’re a real estate agent and want to reach a wider audience, it’s important to create yourself a presentable website that will allow you to gain trust as well as share your work with others.
There’s a long list of website builders that will allow you to create your own website without the need for professionals. When it comes to the most recommended options, I’d suggest choosing from Squarespace, Wix and Weebly. Each of them will provide you with real estate templates as well as all the needed features.
Contributed by: Vail Joy , Creative Technologist at Envato
Vail Joy is a creative technologist and WordPress expert with over 20 years of experience in design, project management, front-end development and UX writing. Vail currently works with the amazing ...
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