Do you want to open a dropshipping business? Is the world of eCommerce something that you’ve been dreaming about getting into? The best way to start off would be to create an online shop - and for that, you’ll need to know about the best eCommerce website builders!
BEST eCommerce Website Builders - LEADERS Of 2021 [NEW]
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The way that we’ll go about finding the best online store builder is simple - I’ll tell you about 8 great options, list their pros and cons, and, by the end of this “Best eCommerce Website Builder” list, you should be able to know which one of them suits you best.
The list is, as follows:
- Shopify
- Hostinger Website Builder (formerly known as Zyro)
- Squarespace
- Weebly
- BigCommerce
- Wix
- Volusion
- Webflow
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Best eCommerce Website Builder: What is an eCommerce Website Builder?
Since you’re reading this “Best eCommerce Website Builder” review, I’m going to assume that you already know what a website builder is. A website builder for eCommerce, however, is usually different from the rest of the builders on the market.
First of all, let’s get the obvious thing out of the way - if you’re searching for the “best free eCommerce website builder” or a “cheap eCommerce website builder”, you might fall short of luck. You see, while it’s possible to find a website builder that would be free (not counting hosting and domain name, that is), things get a little muddier when eCommerce gets into the mix.
With eCommerce, you're out there to make money. Naturally, this type of a website is going to need a lot of management and some pretty heavy features and widgets. Given that, it’s going to be pretty rare - almost impossible - to come across a website builder for eCommerce that would be free and also be good.
As for the rest of the differences, well… If you forget the price, then the best online store builder is also going to be packed with multiple different features and options. A good builder here should not only have things such as store integration or abandoned cart recoveries, but also various different payment gateways, product support, design choices, and so on.
That should cover the majority of the main areas of how a standard website builder differs from the best eCommerce website builder. Any other differences will come up as we talk about the providers themselves.
On that note, though, let’s jump straight into the actual best website builder for eCommerce list.
What is the most important feature that a good website builder should have?
It depends so much on your specific context. If you want a great blogging platform with tagging, categorization, chronological dating, templates, and a WYSIWYG editor, those specifications are vastly different from wanting to build an eCommerce site. I will say, though, the vast majority of use cases will benefit from an easy to use drag and drop editor. Developers are almost always the resource bottleneck in website product management, so if you can free up resources by enabling non-technical employees to make changes on site pages, that's a big plus.
1. Shopify - Extensive Features
Ranks #1 out of 8 Website Builders
- + Great UX
- + Modern and stylish templates
- + All necessary tools for online shop
- + Variety of payment methods
- - A little bit pricey
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Whether you’ve been interested in eCommerce for the longest time, or you’ve just had a dream about establishing an online brand last night, chances are that you’ve heard about Shopify either way.
Without a doubt, as far as best eCommerce website builders are concerned, Shopify is the most popular and well-known eCommerce platform out there. Most of the major dropshipping businesses use it, a whole lot of YouTubers use it - the company has definitely built a name for itself over the years.
So, what makes Shopify one of the best online store builders out there? Many different things, really. First of all, the platform is super-easy to use. The UI is very straightforward, the design process of your site is streamlined pretty well, and you can see changes live as you make them.
Furthermore, Shopify scales pretty well as far as the best website builders for eCommerce go. Scaling is an extremely important feature here - if a builder is bad at scaling together with the growth of your business, well… Let’s just say that you’ll have to go out and look for a new website maker.
What is the Price of the Shopify Website Builder?
Shopify offers its customer three distinct pricing options. They are, as follows:
All of the three plans are tailored around different sizes of your company. For example, if you’re just starting out and don’t even have a logo of your company yet, then Basic Shopify is going to suit you best.
On the flip side, if you already own a huge enterprise and want to scale your reach even further, then the Advanced version of the builder is going to be the right one for you.
2. Hostinger Website Builder - Sell on Facebook, Instagram, and Amazon
Ranks #2 out of 8 Website Builders
- + Full eCommerce functionality
- + Great price
- + AI Writer & Heatmap features
- + Great page loading speeds
- + Drag & drop functionality
- + Live customer support
- - Minor features still missing
While, at first glance, the Hostinger Website Builder (formerly known as Zyro) might not seem like an obvious addition to a list of the best eCommerce website builder, I assure you - this site creation tool does sure have something to offer for anyone who’s looking to launch an online store.
Among the various standard eCommerce features that you’ll be able to utilize while using Zyro, the builder in question does also offer you the chance to sell your products on Facebook, Instagram, and Amazon (although, for now, that’s only true with the US version of the shopping platform).
Zyro does also offer some very interesting additional features, too - a heatmap for analyzing main traffic points of interest, an AI writer, an email integration allowing users to set up their email accounts linked to their domains, an AI logo maker, and so on. Definitely an interesting option!
What is the Price of the Zyro Website Builder?
Zyro’s pricing options are:
- Website - $9,49 ($2,61 with 72% OFF)
- Business - $11,49 ($4,41 with 62% OFF)
- Online Store - $15,90 ($8,01 with 50% OFF)
- Advanced Store - $25,90 ($14,31 with 45% OFF)
Zyro has three plans in regards to eCommerce - a beginner eCommerce solution, a standard plan, and an advanced one. Depending on your needs, you’ll do well to pick either one - all three come with a variety of features, and the pricing options are definitely great, too!
3. Squarespace - Best Overall
Ranks #3 out of 8 Website Builders
- + Beautiful theme templates
- + Good uptime
- + Plenty of features
- - Below-Average Site Speed
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Squarespace, unlike some of its competitors on this list, isn’t an eCommerce-exclusive website builder. But does that mean that it doesn’t deserve to be on the “best eCommerce website builder” list?
Hell no.
Squarespace is definitely one of the most popular website builders in the world - that’s a given. This popularity doesn’t stem from nothing, however - it mostly revolves around the builder’s theme templates.
Ask anyone, and they will tell you - no matter what sort of “beef” a person might have with Squarespace, there’s no denying that they are modern, optimized and simply beautiful.
While Squarespace isn’t primarily an eCommerce-oriented tool, it certainly does have all of the necessary features in place. If you decide to purchase their full package, you shouldn’t have a problem with a shortage of things to do and tools to use, especially if you’re just starting out within the field of eCommerce.
The only real downside to Squarespace lies in the topic of SEO - some of the templates offered by the company aren’t really that well-optimized for SEO use. Whether that’s a major fault or a measly one, it’s going to be a case-by-case scenario.
What is the Price of the Squarespace Website Builder?
We can’t really put Squarespace on the “best eCommerce website builder” list without taking a look at its pricing options, now can we?
Yup, you’re reading that right - it’s definitely a cheap eCommerce website builder.
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Yes! Show me the Comparison Chart4. Weebly - Good Functionality
Ranks #4 out of 8 Website Builders
- + 99,98% Uptime
- + Amazing Usability
- + More than 350 Apps
- + Modern and Sleek Designs
- - Not the Fastest
- - Some Users Lacked Customisation
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You know what Weebly is? Let me tell you what it is.
Weebly is functional. Really. Functional.
In all seriousness, though, Weebly definitely is super-functional. That’s the main strength of this website builder - while it may lack in areas such as theme design or feature amount, the fact of the matter is that the builder is very easy to use.
On top of that, Weebly can boast that websites created with their tool have a truly amazing uptime. According to multiple user reviews, it would seem that if you create a site with Weebly you can expect around 99,8% uptime. That’s really good!
What is the Price of the Weebly Website Builder?
Weebly does have quite a few different pricing plans for the customer to choose from. On top of that, the company states that there will always be a free version for anyone to use and play around in - that’s pretty awesome!
Here are the 4 pricing plans for Weebly:
- Connect - $8 per month, when paid annually
- Business - $25 per month, when paid annually
- Pro - $12 per month, when paid annually
- Business Plus - $38 per month, when paid annually
Needless to say, Weebly’s one of the cheaper “best eCommerce website builder’s” on this list.
5. BigCommerce - Good for Bigger Businesses
Ranks #5 out of 8 Website Builders
- + Free trial
- + Great TTFB / site speed
- + Plenty of features
- + Integrates with social media sites
- - Might be a bit difficult to use for some
- - Some features are a little bit laggy
While BigCommerce might not be as well-known as the other builders on this list, it’s definitely a tool that should be on your radar if you’re looking for the best eCommerce website builder out there.
Now, what makes BigCommerce stand out from the rest of its competition? Is it the best FREE eCommerce website builder? Or perhaps it has the most responsive tool on this list?
Well, it’s neither of those things, but what BigCommerce is is a dedicated, eCommerce-exclusive website maker - the name is kind of a dead giveaway, really.
To begin with, BigCommerce has some amazing stats as far as TTFB and site speeds are concerned. To put it short, this means that your customers or website visitors should never encounter a problem with them not being able to access your website due to lag and slow loading speeds.
Furthermore, features are abundant with this builder - you’ll receive everything from social media integrations and cart management, all the way to multiple app support, different payment gateways and more!
What is the Price of the BigCommerce Website Builder?
BigCommerce’s prices are, as follows:
- Standard - $29,95 per month
- Plus - $79,95 per month
- Pro - $249,95 per month
- Enterprise - depends on your individual wants and needs.
As you can probably see for yourself, BigCommerce is far from being a “CHEAP eCommerce website builder”. That being said, users state that the price reflects the quality of the builder pretty well - you’re paying for a tool that’s exclusively designed for online shopping.
6. Wix - Plenty of Features
Ranks #6 out of 8 Website Builders
- + Wix ADI - Artificial Intelligence
- + Easy Drag and Drop
- + Variety of Free Widgets and Apps
- + More than 500 Templates
- + Modern & Sleek
- - No Site Transfer
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If you frequent YouTube even the slightest bit (I know I do), you probably read the above-given sentence in THAT voice. It’s crazy how often you’re bound to see a Wix ad nowadays.
The ads aren’t really exaggerating though. While marketing will always remain marketing, it is definitely possible to create a great-looking website with Wix - whether an eCommerce one, or else.
Wix offers customers over 500 theme templates, some super-useful features and widgets to play around with, and - naturally - eCommerce-supporting tools, as well. In all honesty, it probably wouldn’t be on this best eCommerce website builder list if the situation was any different.
The only downside? You won’t be able to transfer a site over to Wix. If you already own an eCommerce platform, that’s a bummer.
What is the Price of the Wix Website Builder?
Wix’s pricing options are:
- VIP - $47 per month
- Unlimited - $22 per month
- Combo - $17 per month
- Connect Domain - $7,50 per month
- Business VIP - $56 per month
- Business Unlimited - $33 per month
- Business Basic - $28 per month
If we were judging solemnly from the price tag, Wix could definitely be the best website builder for eCommerce. However, do note that it’s not an eCommerce-exclusive tool, while builders such as Shopify and BigCommerce are.
7. Volusion - Fast Website
Ranks #7 out of 8 Website Builders
- + Superb Features
- + Modern and Sleek
- + Fast Speeds
- - Not as Customizable
- - Needs More Themes
- - Bad Third Party Reviews
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Volusion is the one website builder on which people seem quite divided - some believe it to be the best eCommerce website builder, while others say it’s nowhere near that.
While the builder might not be the “best free eCommerce website builder” or the best website builder, overall, it still does bring some pretty good features to the table.
Volusion, while not being as customizable as some of the other builders mentioned on this list, has some pretty good speed parameters, and is designed to be modern and up-to-date with its UI.
What is the Price of the Volusion Website Builder?
Volusion’s prices are, as follows:
- Personal - $29 per month
- Professional - $79 per month
- Business - $299 per month
- Custom - depends on your own preferences.
As you can probably tell, Volusion isn’t the cheapest option around, but users report that the prices do match the quality of the features.
8. Webflow - Modern Templates
Ranks #8 out of 8 Website Builders
- + Free version available
- + eCommerce features
- + Plenty modern templates
- - Pricey plans
- - No refunds
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Webflow is not initially known as eCommerce website builder, it's actually a CMS-website builder hybrid. It's often suggested for people who value aesthetics, such as designers, artists, and so on. This has to do with the fact that Webflow offers sleek templates that you simply can't take your eyes off.
Webflow allows you to create a full-fledged eCommerce website that has all the necessary features without the need for coding knowledge. The easiest way is to choose from one of their templates, or if you trust your skills, you can build a website yourself from scratch.
You can easily add products, provide information about them, add multiple payment options, customize shipping, export products, even use it together with Oberlo, and so much more.
What is the Price of the Webflow Website Builder?
Webflow provides you with four plan options - Site, Account, eCommerce, and Team. The most basic plans are Site and Account, eCommerce plan is for e-shop owners, and Team for the team (obviously).
The Site plans options are:
There are also eCommerce options:
The Account plans prices are:
- Free - a completely free plan, no credit card registration required.
- Lite - $16 billed annually
- Pros - $35 billed annually
The Team plan price - $35 per person
As you can see, Webflow prices can be quite expensive, however, the quality that this provider offers, is worthy of every cent.
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Conclusions
So, that concludes our list of the top 8 best eCommerce website builders that are currently dominating the industry. By now, you should be able to pick the builder that suits you best!
I hope that you’ll make the right choice and end up starting a successful online company. Best of luck!
Other Website Builders In This Category
Here are other website builder related to the category but not as favoured by MyBestWebsiteBuilder readers yet. In my personal opinion, today there are much more optimal website builder in the list with the higher rating that I'd recommend for the same price range or less.
Jimdo - Fun to Use
- + Easy to use
- + Good for SEO
- + Modern templates
- - Poor eCommerce options
- - Some templates aren't as responsive as others
Jimdo is definitely one of the lesser-known website builders on our “Best eCommerce Website Builder” list. That being said, it does not mean that Jimdo doesn’t deserve to be mentioned here - it does!
What you will quickly discover with Jimdo is that the builder is very fun and easy to use. This is very welcome with any and all builders out there, but it’s especially cool when you’re dealing with eCommerce - a topic that can, at times, get rather difficult.
Furthermore, Jimdo has some great SEO features. The builder’s templates are modern, and well-optimized for SEO. Even some of the bigger website builder providers have a tough time dealing with SEO-related issues - that a huge plus for Jimdo!
What is the Price of the Jimdo Website Builder?
Jimdo comes with these pricing options:
- Play - Free!
- Start - $9 per month
- Grow - $15 per month
- eCommerce - $19 per month
- Unlimited - $39 per month
As you can see, there is a free option of the builder available - it’s going to be quite limited, but it’s an option. However, if you want to really be able to get into eCommerce and try Jimdo as the best website builder for eCommerce, then you should go with their “eCommerce” plan.
Contributed by: Alex Birkett , Sr. Growth Marketing Manager at Hubspot
Alex Birkett is a Sr. Growth Marketing Manager at Hubspot and co-founder at Omniscient Digital, a premium content marketing agency. He's spent his career obsessing over decision intelligence and da...
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