If you’re trying to save as much money as possible while creating a website for yourself, chances are that you’re on the hunt for a website builder. However, many of these builders are also specialized - in other words, designed for one or another specific use. And in this Webflow review, we’ll be taking a look at one such builder.
Webflow is unique in the way that it functions - chances are that it’s not going to suit everybody. That’s not to say, though, that the builder doesn’t have its moments in the spotlight! Whether it be the Weblfow SEO tools or its website design options, there’s always going to be a niche group of people who find the builder perfect for their needs.
TL;DR: User Webflow reviews talk about how well the builder is made for website designers and people who value the aesthetic of their site. Webflow offers a good SEO toolkit, some decent eCommerce options, and has a huge array of templates to pick from. That said, it’s one of the more difficult website builders out there.
- Free version available
- eCommerce features
- Plenty modern templates
- Pricey plans
- No refunds
Table of Contents
Webflow Review: PROS
Before we start talking pros and cons, it wouldn’t be a Webflow review without discussing the unique nature of the website building tool.
You see, Webflow is a website builder, that’s true. But it is also a CMS - a Content Management System.
For anyone not aware, that’s actually a rather rare combination.
The “website builder” part is pretty self-explanatory - if you’re reading through Webflow reviews, you likely have a pretty good idea of what’s a website builder and what it’s used for. That said, there’s still the CMS part.
Content management systems aren’t all that different from website builders. They are also used for website creation, and have many of the same tools to aid that goal. However, just as many user Webflow reviews point out, CMSs are far more complex to use, and are often designed for advanced website developers.
That being said, a CMS isn’t difficult for difficulty's sake. These systems offer much wider site customization and management options than website builders, and are usually better-suited for large-scale projects.
Amazing Template Pool
Now, concerning user Webflow reviews, everyone should start analyzing this website builder / CMS hybrid from the same point which other builders are typically analyzed - templates.
Honestly, while not being an absolute and unquestionable sign of a builder’s quality, templates are one of the main features that this type of a tool should get right.
Templates are ready-made website design options. Once you pop on a website builder, they are often the very first thing that’s presented on your creation page - once you choose a template, the actual site customization begins.
Customer Webflow reviews are very positive as far as these templates are concerned. Users claim that the builder offers unique, modern and eye-catching templates. On top of that, the choice pool is actually quite a bit wider than with most mainstream website builders out there - that’s always a good sign!
Note the term “modern” - it’s probably one of the most important terms emphasized by many user Webflow reviews. That’s not without a good reason, either - a single look at website builders such as Squarespace will show you that modern templates are a must nowadays.
There still are builders, however, that offer outdated templates. No matter the site you’re creating (blog, eCommerce or else), you’ll always want it to look top-notch and up with the times. And Webflow allows you to do that - no problem.
A Website Builder for Designers
According to an overwhelming number of user Webflow reviews, the website builder is mostly popular among people who are focused on the aesthetic side of their websites. Let’s explore why that’s the case.
First of all, the before-mentioned templates. That’s a no-brainer - beautiful templates can immediately tell you that the builder’s rather focused on the visual side of the website creation process.
On top of that, once you choose your template and go to the actual editing screen of the builder, you’ll notice that the different features are really simple to apply on to your site. Well, they can be - if you’re at least a little bit technically-inclined, you can always try adjusting things via actual code, instead of using the builder’s options.
Fluid and Beautiful UI With a Steep Learning Curve
UI stands for “user interface” - it is the main panel that you’ll be using while adjusting, designing and managing your website via Webflow.
Now, there are many user Webflow reviews that talk about the builder’s UI - some are rather positive, others… Not so much.
Well, I’m here to tell you - Webflow has one of the most impressing user interfaces I’ve ever come across in a website builder.
So… What’s the problem, then? Why are there so many Webflow reviews that have negative towards the UI?
Simple - it has a pretty steep learning curve.
Even if you have some experience with website builders and their interfaces, you might still feel a little bit overwhelmed upon entering Webflow’s UI for the first time. It has a ton of different options, on both sides of the screen, and is very precise - everything you’d want to customize, there are going to be many options to do so.
Now, that’s definitely not a BAD thing, per se. However, as noted earlier, it would seem that there are quite a few user Webflow reviews that aren’t all that positive towards the UI.
While I risk playing the role of devil’s advocate here, it still needs to be said - the user interface definitely isn’t as difficult to use as it’s often portrayed. It does take some time getting used to, sure, but remember - we’re talking about a website builder and CMS hybrid here. Naturally, there are going to be more options to play around with.
Once you give it a minute or two, the interface becomes much clearer and easier to use. The layout makes a lot of sense, and you can quickly rule out the features that aren’t going to be useful for your particular site.
Great SEO Tools
One of the more frequently asked questions about the builder has to do with Webflow SEO. SEO stands for “Search Engine Optimization” - it’s a crucial part of a website builder.
For most people, SEO is going to be the most important part of their website. Why? Well, with SEO, you are going to drive traffic to your website via specific keywords and general SEO optimization. After all, if you’re reading Webflow reviews and are trying to create a website, chances are that you’re going to want people to visit it, right?
Well, with SEO, you inform search engines (Google, Bing, etc.) about the content on your website. The search engine then indexes your website, meaning that people are able to find it via a specific search. That’s the super tl;dr version, at least.
Most website builders are aware of the importance of SEO. The builder in question is no different - Webflow SEO tools are quite extensive! The website maker allows you to optimize your site’s metadata, designate specific keywords, use alt titles for your images (that’s rare!) and even create automated sitemaps for your site!
Anyone who understands the importance of SEO is going to appreciate Webflow walking the extra mile in this department. That being said, Webflow SEO options shouldn’t be too surprising, given the CMS side of the builder.
Webflow Review: CONS
Webflow isn’t one of the website builder’s that have “figured everything out”, however - there are still a few things surrounding the tool that many Webflow reviews deem to be bothersome.
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Confusing for Beginners
Without a single doubt, this seems to be the main issue concerning Webflow.
Acknowledging the points I made earlier, this is still seen as a big problem among Webflow users. The initial difficulty of the builder seems to prevent many industry newbies from choosing it as their go-to tool for creating a website.
This is especially evident when you compare Webflow with it’s main CMS competitor - Wordpress.
Online, you will often see people talk about how “difficult” WordPress is to use. Having used the CMS for quite a few years now, I concur - it does have a pretty steep learning curve, and is very different from the standard website builder.
That being said, there seems to be a consensus online that Webflow tends to leave a bigger initial shock than WP. Seeing as the tool is a hybrid between a website builder and a CMS, that’s rather odd.
While I do still stick to the before-expressed opinion about Webflow having a steep, yet manageable learning curve, the fact of the matter still stands - many people find the builder too difficult to use, especially for someone who’s new to these tools, and is looking for the easiest and cheapest way to create a website.
Speaking of cheap ways to create a website…
Pricing is something that I always reference at the end of a builder’s review. Well, when it comes to Webflow pricing, I’ll tell you in advance - the builder ain’t cheap.
With Webflow, you’ll have a few different pricing options. There are two main types of plan options you can choose - Site and Account. The Site option allows you to create or import your own website, while Account unlocks many extra features of the builder.
The Site plans are, as follows:
There are also eCommerce options:
The Account plans are, as follows:
- Free - a completely free plan, no credit card registration required.
- Lite - $16 billed annually
- Pros - $35 billed annually
Also, there are two TEAM plans - they’re either $35 per person, or, if you’re an enterprise that’s looking to make a bigger deal, you’ll need to contact Webflow directly.
It’s obvious that Webflow definitely isn’t the cheapest option as far as website builders go. Apart from being a bit difficult to use and having a steep learning curve, Webflow pricing is the other “big thing” that tends to bug users.
Sure, Webflow does market itself as being approachable by both beginners and coding experts, alike. On paper, that seems like an awesome idea - having the best of both worlds figured out.
That said, when you have such website builders like Squarespace and Wix leading the market, it can be really difficult to break through without offering a really easy way to create a website. Price is another big factor, though - Webflow pricing options might comes across as being way too high when compared to other, easier and more accessible website builders out there.
Two reasons, actually - price and accessibility.
The whole idea of a website builder is to allow anyone, anywhere to create their own website. It doesn’t matter if you’re an IT student or a baker - a proper website builder will allow you to make the site that you want to make. The before-mentioned industry top dogs are exactly like that.
That’s also the main reason why builder tools that try to make something more interesting, yet less accessible suffer from the business perspective and popularity, in return. Webflow is a great example - even though the idea of a website builder and CMS hybrid is an intriguing one, the steep learning curve and somewhat-high price are going to turn some potential users away.
That being said, though, Webflow does offer some amazing features for those that actually stick with the builder - advanced SEO customization tools, over 100 modern and unique templates, eCommerce features, different website design options, and so on.
Is Webflow worth using? Yes, I do think so. However, you should note that there are easier, more accessible options available on the market.